How to start a podcast with no audience?

If you want to read the transcript, you can do so here

Hello, Gab here! Welcome to my space where I share my journey and insights into the world of podcasting as part of my series on “How to make money while traveling“. As an entrepreneur who loves to explore and discuss various topics, I’ve ventured into the realm of podcasts, and it’s been an exciting ride. In this blog post, I’m going to show you how to create a podcast, unraveling the mysteries and methodologies behind creating and managing one.

You can download a free version of this guide by clicking here

What is a podcast?

Retro-styled infographic illustrating the evolution of audio broadcasting from vintage radios to modern podcasting. Features classic audio devices and a timeline marking significant years, leading to contemporary smartphones and laptops displaying podcast interfaces, signifying the transition from traditional to on-demand digital media.

Think of it like the new age radio show, but with a twist – you can tune in whenever you want! Gone are the days of missing out because you didn’t catch the broadcast live. Podcasts offer the freedom to listen anytime, making them a fantastic choice for our on-the-go lifestyles.

I’ve also noticed how podcasts have evolved from being just about audio to incorporating video. This change caters to our diverse preferences across different platforms like Spotify, YouTube, Instagram, Facebook, and TikTok. It’s fascinating how you can take a single podcast episode and reshape it for each of these platforms, ensuring your message reaches everyone, no matter where they are or what they prefer.

So, that’s the scoop on podcasts – they’re flexible, accessible, and a great way to share your stories, insights, or expertise with the world.

Why should you start a podcast?

Illustrative image featuring two podcast hosts in a studio setting, with a backdrop of a vibrant collage of icons and symbols representing creativity, communication, and the broad spectrum of podcasting topics, all centered around a glowing light bulb symbolizing inspiration and ideas.

Deciding to start a podcast can stem from various reasons, but it boils down to one thing: sharing your voice with the world. Whether you’re looking to spread a message, kickstart an online business, or simply have engaging conversations, a podcast is a powerful tool to reach an audience. It’s a medium that caters to those who prefer to speak their mind and have the patience to engage with listeners for extended periods.

The beauty of a podcast lies in its versatility. You can tailor it to match your style—whether it’s short and sweet or a long-form deep dive. And in today’s digital world, where content is king, a podcast can serve as the cornerstone for your content strategy. It allows you to repurpose your thoughts and discussions into various formats suitable for different social media platforms, maximizing your reach.

So, if you’ve got something to say and you’re willing to commit the time, starting a podcast could be an enriching endeavor that connects you to like-minded individuals and potentially opens up new business opportunities.

Which Tools Do I Use to Create My Podcast?

Monochrome image of a stylized podcast microphone surrounded by an intricate array of podcasting tools and audio elements, set against a wooden desktop background with writing utensils, symbolizing the comprehensive and detailed process of podcast production.

When it comes to podcasting, the adage “you’re only as good as your tools” holds true. Navigating the podcasting landscape requires a reliable set of tools that handle everything from recording and editing to publishing and SEO.

I’ve handpicked tools that streamline my workflow, ensuring that I can focus on what I do best – sharing stories and insights. Let’s explore these tools, starting with Riverside, which transforms the recording process, to Descript and ChatGPT, which assist in content creation, and Yoast SEO for ensuring the podcast reaches its full potential in search rankings.

Why Use Riverside to Record Your Podcasts in High-Quality?

Quality matters, and Riverside ensures that both my voice and that of my guests shine through with crystal clarity. It’s not just about recording; it’s about capturing conversations as they’re meant to be heard.

Whether I’m in Chiang Mai or my guest is halfway across the world, Riverside records us both at full resolution. Plus, its live streaming capabilities mean I can connect with my audience in real-time, no matter where they are. And with tools like Magic Editor and AI-powered content selection, Riverside isn’t just a recording platform—it’s a podcasting powerhouse.

Why we use Descript and Chat Gpt to transcribe and help with description?

Transcription and content generation are vital parts of podcasting, and Descript coupled with ChatGPT makes them a breeze. Descript takes the audio and turns it into a text script, a vital asset for creating accurate and searchable show notes. Then, ChatGPT steps in as my virtual assistant, helping to whip up engaging titles and craft summaries that capture the essence of each episode.

This dynamic duo takes the raw material of my podcast and polishes it into content that’s not just heard, but also read and appreciated.

How to use Yoast SEO plugin to help google search optimization?

Being discovered is just as important as being heard. That’s where Yoast SEO comes into play, ensuring my podcast stands out in the crowded digital landscape. It provides a roadmap for optimizing each blog post for search engines, enhancing the chance of new listeners stumbling upon my podcast.

With Yoast SEO, I’m not just throwing a digital message in a bottle into the sea of the internet; I’m sending out a beacon that guides listeners straight to my content.

How to Upload Your Podcast on Multiple Platforms like Youtube, Spotify, Blog, Clips and Shorts?

A vibrant and colorful image depicting a podcast microphone at the center of a global network, surrounded by icons of various social media and streaming platforms such as Twitter, Spotify, TikTok, YouTube, and Facebook, illustrating the wide distribution and sharing of podcast content across the digital landscape.

Taking your podcast to various platforms is like casting a wider net to catch a diverse audience.

YouTube is where the full story unfolds. I upload the complete episodes here, garnishing them with enticing titles, detailed descriptions, and precise timestamps for easy navigation. It’s like setting up a digital stage where your podcast performs in its entirety.

Spotify is the stage for the audio aficionados. Now, with their support for video, it’s become even more dynamic. Uploading here taps into a community that’s already tuned in for quality audio content, and now, they get to see it too.

I also upload all of my content into my Blog. Every episode gets its spotlight here with an embedded player, a crafted narrative around it using the transcripts, and a sprinkle of SEO magic through tools like Yoast. It’s about creating a holistic experience for those who prefer to read along or delve deeper into the content.

Finally, Clips and shorts are the teasers, the intrigue-makers. Short, punchy clips from your episodes shared on platforms like Instagram, TikTok, or as YouTube Shorts invite the audience for a quick taste of my podcast’s flavor, leading them to the full episodes. It’s a strategy that plays on curiosity and instant gratification.

Uploading your podcast across these platforms isn’t just about reaching more ears and eyes; it’s about adapting your content to fit into the lives and preferences of your audience, wherever they are.

Why It Is Important to Always Link the Clip to the Main Video?

A stylized representation of video linkage with a central play button connected by dynamic, swirling lines to smaller play buttons, symbolizing the interconnectedness of podcast clips and the main video, against a backdrop of celestial and cloud motifs that suggest network and outreach in the digital space.

In my podcasting journey, I’ve learned the art of extending the reach of each episode. A key strategy? Creating links between the main podcast and its smaller segments – the clips and shorts.

When I extract clips or create shorts from a full, let’s say, 35-minute podcast, I make sure these pieces don’t just float around independently. Instead, I embed a simple yet powerful message in each: ‘Want the full story? Head over here.’ This direct call-to-action in the video captions or descriptions guides the audience to the complete episode. It’s about weaving a larger narrative and enticing the audience to explore it in its entirety.

This approach isn’t just about keeping the audience engaged; it’s a strategic move to centralize my content. Whether it’s a clip or a short, my goal is to funnel the audience back to my website – the hub of all my content. It’s here that they can dive deep into the full-length podcasts or explore other formats they prefer.

My main page acts as a grand directory, a crossroads of sorts, leading visitors to various platforms – YouTube, Spotify, Facebook, Twitch, Instagram, LinkedIn, TikTok, and my blog. It’s all about giving the audience the freedom to choose their preferred platform while ensuring they always have a path back to the comprehensive, rich content on my website.

Remember: each piece of content should serve as a stepping stone to the next, creating a network that amplifies your reach and impact. That’s why linking is more than just a good practice—it’s a strategic move !

Should I create a website for my podcast?

Illustrative image of a podcast microphone within a web browser frame, symbolizing the integration of podcast content into a dedicated website to enhance online presence.

Deciding whether to create a website for your podcast is a personal choice, and it heavily depends on your technical acumen and what you aim to achieve. If you’re comfortable with web design or eager to learn, a website can be a central hub for your content and community.

On the other hand, if you don’t have experience or the thought of getting your hands dirty just makes you annoyed, platforms like YouTube and Spotify are excellent places to start.

Remember that your journey can evolve over time, and you don’t need a website right off the bat. You can always create it later (or just pay someone else to do it)

Are my tools paid or are they free?

A common question I get is about the cost of the tools I use for podcasting.

Some Tools are Free, Some Aren’t. In my toolkit, I’ve got a mix of free and paid tools. For instance, ChatGPT offers a free version, which I often use for generating ideas or getting quick help with content creation.

Tools like Riverside and Descript, however, are part of my paid arsenal. Riverside, for top-notch recording quality, costs around $20 per month, and Descript, for efficient transcription services, is around $15 per month. These tools offer advanced features that are well worth the investment for the quality and convenience they provide.

If you decide to go the website route, WordPress itself is free, but hosting it comes with a cost, generally around $15 to $30 per month. You can start podcasting for free using just your phone and free versions of social media platforms. While this won’t give you all the bells and whistles of paid tools, it’s a viable way to get started and test the waters without any financial commitment.

In summary, while there are costs associated with some of the more advanced tools, there are also free options available that can get you started on your podcasting journey.

How do I promote my podcast?

Illustrative image showing a megaphone and social media icons, representing the dynamic promotion of a podcast through audience engagement and digital outreach.

Promoting a podcast effectively is key to growing an audience. Here’s my approach to getting the word out:

First, Answering Audience Questions is the base of my content. I focus on creating content that answers specific questions my audience has. This not only ensures my content is relevant and useful but also increases the chances of it being discovered through search engines.

Also, by creating quality content and using good SEO practices, I aim to make my podcast visible on Google search results. This organic approach relies on the strength of my content and its relevance to what people are searching for.

Next, collaborating with others in the podcasting community is a powerful way to promote your show. Whether it’s guest appearances, interviews, or shoutouts, leveraging each other’s audiences can be mutually beneficial.

Finally, I strive to engage with my audience through comments, social media, or even direct emails, because this helps build a community around your podcast. This personal touch can urn casual listeners into loyal fans, ands sharing content on social media platforms through snippets, quotes, or interesting episode highlights, can spark interest and drive traffic to the podcast.

Promotion is about being where your audience is, providing value, and engaging with them. It’s a mix of good content, smart SEO, community building, and strategic collaborations.

How to make money with a podcast?

Image showing a podcast microphone, piles of coins and dollar bills, and a computer on a desktop, symbolizing podcast monetization through content creation and direct revenue sources.

Podcasting can be more than just a passion project; it can also be a lucrative venture., so here are the top 5 ways to make money I’ve researched and that are used by the most successful podcasters.

First one is Views. Monetization through platforms like YouTube, which pays based on the number of views. The more views and engagement your episodes get, the more potential revenue you can earn.

Next up is Affiliate Marketing. Incorporating affiliate links for products or services relevant to your podcast’s content. You earn a commission when your audience makes purchases through these links.

Third is Sponsorships. Partnering with brands for sponsored content. These brands pay for their products or services to be featured or mentioned in your podcast, offering a steady income stream if you have a substantial listener base.

In the fourth place we have Membership Platforms. Utilizing platforms like Patreon, where fans can subscribe and pay a monthly fee to support your podcast. In exchange, they receive exclusive content or perks.

And last but not least there is Merchandising. Selling podcast-branded merchandise, such as t-shirts, hats, or other items. This not only helps in making money but also in promoting your podcast brand.

Each of these methods has its unique advantages and can be tailored to fit the style and audience of your podcast, as well as your budget and taste !

How do I figure it out what i want to talk about in my podcast?

Graphic depicting brainstorming for podcast topics, featuring a lightbulb for ideas, a notepad for planning, and a microphone, symbolizing the creative and strategic process in deciding podcast content.

Choosing the right topics for your podcast is crucial for its success. I start with what I know best, given that sharing expertise or experiences makes a podcast authentic and engaging.

Then I suggest trying your best to pay attention to the questions your audience asks. These can be a goldmine for topic ideas, ensuring that your content resonates with your listeners and, of course, keep your audience happy by letting them know that you read them, which encourages them to ask more and propose more ideas.

Additionally, utilizing tools like Ahrefs, I research trending topics and frequently asked questions online. This helps in aligning my podcast with what’s current and in demand.

The best topics are those that you’re passionate about and that hold relevance to your audience. This combination keeps both you and your listeners engaged, so my final advice would be: don’t be afraid to experiment with different types of content !

Sometimes, the best topics are discovered through trial and error. Try the stuff that you like and see if it works, and if it doesn’t do little adjustments until you see some interest reflected on views or likes. Do more of what works and less of what doesn’t, but always loyal to what you love doing or talking about. That’s the key.

Is Starting a Podcast a Worthwhile Investment?

An illustrative image divided in half, symbolizing the concept of podcasting as an investment. One side shows a happy podcaster in a well-equipped studio, while the other depicts a stressed individual with bills and basic equipment, representing the successes and challenges in podcasting.

Diving into podcasting is not just about creating content; it’s an investment in many ways, so I would definitely say yes.

If you have a passion for sharing stories, information, or expertise, podcasting can be incredibly rewarding. It’s a platform that allows you to express yourself and connect with like-minded individuals.

It also opens doors to networking with guests, other podcasters, and listeners. These connections can be invaluable, both personally and professionally.

Additionally, the content you create has longevity. Unlike some other media forms, podcasts can continue to attract new listeners over time, building a lasting library of content that keeps working for you, working kind of like a passive asset.

Of course, this will take time given that it is hard to see the return of the investment early on, but it builds up and you never know when you might hit the jackpot and your podcast can start bringing you revenue

Furthermore, the process of creating a podcast hones various skills – from audio editing to marketing and communication. These skills are beneficial, both for your personal growth and professional development.

Just keep hustling, and again, going back with what I said, it is easier if you see it as a hobby of something you are passionate about.

I hope this content has been useful to you. To see more check my other podcast entries here


Here is an AI generated transcript of the podcast. We put it here with minimal modifications for people who prefer to read a transcript but we didn’t spend any time to tweak it.

Hi guys. My name is Gab. I’m an entrepreneur and welcome to my daily podcast where I talk about entrepreneurship and travel and stuff. And today I want to talk about podcasts because I started a podcast a few days ago, actually a year ago, and then I quit and then I did two more episodes and I quit again.

And two days ago I started again. Is it going to be for good? If we look at the data, might not. But we’ll see for now, I am live every day and that’s it. So I want to talk about a podcast because I know that it’s something that people are searching a lot for. And I found a. Really easy way for me to produce it and to just broadcast it everywhere.

And there’s a small process that I do and I would like to share it with you guys. I use a few tools and it really made the thing much less painful for me because part of what was making it painful was the whole process. Let’s start by the beginning. What is a podcast? So a podcast is quite simply a radio show on the map.

Back in the days we had radio show, but you had to be tuned in when the photons came from the station. And then if you lost it, that’s it. You lost it forever. A podcast does the only difference. From the old BBC radio show is that it’s on demand after. So let’s say you can be live and just broadcast your podcast live.

But if you missed it, you can listen to it till the end of time or till we run out of electricity. So that’s a podcast. Why should you start a podcast? It depends. Do you have something to say? Do you have a message to share? Do you want to start maybe an online business? Then a podcast is a good tool for people who are willing to talk for, let’s say, 30 minutes or every time.

A There’s no real rules on how long a podcast is, but the average, I think it’s 35, 38 minutes. So it gives you an idea, three minutes wouldn’t be called a podcast, it would just be called like a regular YouTube video. But with a podcast, it’s more like the emphasis is more on the voice. It’s more on the sound, less on the image.

At the beginning of podcasts, they were all audio, if I recall correctly, but then some started to broadcast the image with it, because why wouldn’t we? It’s not that complicated to put the image. It’s in fact, in many times, more simple to just put the image with the voice. And also there are now people consume their content on a bunch of different platforms.

And there’s this There’s always a discussion like, Oh, are you Instagram? I’ll know that’s for my, us young people. We’re on TikTok. Yeah, but what’s the difference? It’s just like, when you look at the type of content that the platform has, that’s the real thing. So let’s say Spotify as podcast. Either audio, now video, long, 30 minute long.

Then YouTube has everything. Live, video, from 2 seconds to 10 hours. And then shorts, vertical content. So they have everything. Then Instagram, it’s pictures and vertical content. Facebook has everything, TikTok is only vertical content, but the thing is with, for example, a podcast, if you record like a long format, which is anyway, what I wanted to do, then you can repurpose all your content into all the platform, which was.

Down the road, what I wanted to do, I was like, I don’t care if you’re on Twitch, Instagram, TikTok, whatever. I’ll just repurpose my content, same content for you there as a vertical content, less than a minute. You extract clips, you put clips on YouTube, then the live as the entire thing. And that’s what, that’s like where I came up with a set of tools to help them.

So I’m going to show you, the first tool that I use is called Riverside. Riverside is made to record an interview between two person and to record on both end their phone. Okay. So as you can see here in my list of recordings, I have I did a few thing with my friend, look, he’s in Bangkok, I’m in Chiang Mai, we both use our phones.

Then the problem is when you try to broadcast live exactly that, then both the phone will let’s say you broadcast a zoom call. Okay. But now the phone is not even that. Like 1080p HD, it’s like very like on zoom, it’s low quality. And then your maybe high quality because you’re like, we’re broadcasting your zoom, but really like you’re broadcasting bad quality and then bad audio.

Then you cannot download it to make some modifications after that, do repurpose the content. That’s where Riverside comes in. They will say like, all right, you can have both your phones or a computer. They give you like many options. There’s a phone app or like you can use a computer and a phone, whatever.

You have your two persons speaking, but and they give you like a broadcasting server. So they give you like a nice interface to broadcast the thing, but it also records on. Both the both person’s phone, the entire HD Conversation and then sends it to a server on Riverside. And that’s where it comes like really handy because again, if you try to do it with zoom, it won’t be that high quality, what you are broadcasting.

And then if you need, if you record it on your computer, it won’t be that high quality. So let’s take a recording that I did. And then we can see a little. Excerpt, but if I, when I scroll down on the page in Riverside, I can see that both my phone and my friend’s phone were recorded in high quality and I can download them and then put them in a software, an addition software, but wait.

There is more. Riverside, they give us also a small editor, small browser editor. So it has none of the functionality that a powerful editor would have, but it have it’s enough, to be honest. And so you can do things like export the entire thing. For example, I would go here, I would export at 4K, normalize the audio level.

You can export, you can add the logo, you can change the layout so you can have one speaker full screen speaking after the other, or you can put both on left and right. There’s a few options. Okay. Now, they also have a new option. That it’s called magic clips and full episode. So you can generate clips and generate an episode.

So let’s do it. So I’m going to generate clips and generate an episode. What they do is they have an AI to basically. Search for the best clips and the best shorts that they can produce. Then you have to go in and just tweak it by yourself. But still it’s very short to do. So for example, they say Oh, your episode is ready.

I’m going to click and they did a little edition of the episode. They normalized the audio level. They did like a bunch of cool things. And they remove the silence, which is also cool because if for one minute we’re like searching for the next question, they will cut that part out of the thing. They also have a transcript now that they’re trying to compete, like they’re in competition with Descript, which is another transcript tool.

So it gives you an idea, like once you generate your episode, you will go to. You will first rename so I like to keep my thing well organized. So you will rename and then you will export that. Okay. Everything. And then export. I won’t do it because I did it the other day. And then once you go back to the page, you can see that they generated a bunch of, they call it magic clip, which is basically.

Like cool moments in the video. So they have a few 58 seconds. So they would be perfect for a Instagram, TikTok, real YouTube short. So you can go in and generate a bunch of shorts after, but. What I suggest is, first you need to process your podcast episode all the way to every platform, and then you can, um, do clips and short.

So let’s process the podcast all the way to the end.

Okay, so we have first YouTube, so always YouTube first. So on YouTube you have. Plus button here on the top right, and you can click upload video. Okay, so once you done generated your episode, you click export once it’s. Stops exporting will take about 30 minutes for a 30 minute episode. You will then select file and then upload your here.

Let’s say that’s my clip and then it will slowly upload. What you need to do after is do the timestamp. So I will take, for example, one that I did yesterday. Okay. So then YouTube will ask you for a few things. They will ask you for. They will ask you for a small description and then the timestamp. The timestamp, you need to do that.

You will be able to mark the clip while you record on Riverside with the M button. But then, you need the transcript. Riverside now has the transcript, but it’s with the upgraded plan. That’s where Descript comes in. So Descript is another tool that I use to extract the script. And then, I pass it into ChatGPT.

Very simple. I’m like, Hey ChatGPT, I need a title. With the script, bam, he gave me that title. That’s funny. It’s in French, like it’s the food in Thailand, broccolis at midnight. Really? Oh, really? And then it gave me that small description. Then I put in the timestamp, bam, done. Great. Next.

Okay. So you need to verify the timestamp. Once the timestamp are verified, you put your YouTube show. yOu publish it and then you can put the live unlisted because you don’t want a live and a video of the same thing. So you just take down the live once you publish the entire show and very important, you scroll down and then there are playlists.

If there’s a form to be fill in a platform, you fill it, never leave it empty. So playlist, you will select playlist, and then you will select, for example, in my case, the proper language and the proper playlist, that’s it. Then, show more. Okay, at the bottom of the video detail on YouTube, there is a button called show more.

And then we can see language and caption certification. Video language. So let’s make sure that we tell YouTube that, Hey, YouTube, this is French Canada. Perfect. And then the playlist. So the playlist I would suggest you, you need I am having like a bunch of languages, so I’ll do them later because they need to be done.

Then you save and you can classify your YouTube as being done. Now, the next step is the, like the website. So I have a website, it’s runs on WordPress, very simple stuff. The first page I changed it. It’s a bunch of links to all my YouTube, Spotify, Facebook, Twitch, Instagram, LinkedIn, TikTok, blog, whatever.

Where do you want to consume the content? I have it. Let’s go on blog. So blog. Now, I have a bunch of things, it’s in English, so I’m going to change to French, and then

there’s a bunch of blogs that were published. So that’s pretty good, with images and everything, so as you can see, perfect, we have blogs. Okay, and then I’m going to log in to the dashboard to show you what it looks like.

WordPress dashboard, and in WordPress dashboard, I have a plugin installed. That’s called WPML, which allows me to have my thing in many different many different language. And now you can see all my kite, all my content. The next step will be to take your video that we have here. No, you can leave it in a tab open and you will create a.

Blog post with the entire video. First blog post to publish is the entire thing. What you will do, you will take the title, go to post, add new, and then it’s the same title. If there’s a form to fill on WordPress, it’s the same as YouTube, you fill it. So title, same title. Then video, what you will do is the next thing, you will put the video right away.

People want to watch the video, they can watch the video. But if they don’t want to watch the video, no problem, we got you covered. We will put the description here, but what I do is I go to ChatGPT and I say here’s a transcript, write a blog post with it, and then ChatGPT writes the transcript, writes the blog post, but from the transcript.

So it’s not really ChatGPT talking, it’s really like you talking, but it just reformats it in a way that’s readable. For now, I will just Base this because I don’t have my conversation with JetGPT, but it gives you an idea. I would put that. So the entire blog posts, then you need to scroll down. There’s a plugin that I installed that I strongly suggest.

It’s called Yoast SEO. SEO, it’s called, it’s search engine optimization. It’s basically do you want your website to be Google friendly? Then yes, please. And they give you a little sad face. And now you need to make the sad face happy. So you can see in the red here, sad face, no outbound links appear in this.

No image appear, no internal link. Key phrase length. So you just fix everything one by one. The focus key phrase for that was it was nourriture in Thailand. So like food in Thailand. So the focus key phrase is here. That’s it. I search. Many people are searching for that. And then, slowly, you will make Yoast SEO happy.

The little red sad face will turn into a green happy face. If he asks for something, go back to the transcript, take your transcript, pass it to ChatGPT, tell him to extract whatever YouTube, WordPress, Yoast SEO is asking you. And pass it there so it’s text, like I will, we will add a thing in the in the blog post to tell them like, Hey, this blog post was generated by AI from the transcript.

We put it there for you to read if you want to read, but if you don’t want to read, Watch the entire video there, then you have now a, let’s say you would click publish. I won’t do it right now because I would need to work on it. So now you would have a YouTube video with title, description, keywords.

You would have a blog post. So if people want to read your content instead, they can read it. The AI is very good at generating a blog post, especially from a transcript. And especially if you talk for 30 minutes, then like the AI really sounds like you. It’s surprising. And I will show in the future video how to make the AI sound even more like you to have your own GPT.

If you record content, it won’t be that hard. The next step is Spotify. So you want your podcast to be. Everywhere, right? Let’s put it to Spotify as well. So Spotify has now turned into a podcast broadcasting system. If I may say so. And now we can pass the video. Completely back in the days, it was only the audio, but now there’s no problem.

It’s passing a video. So you go to Spotify for podcaster. It’s now called, it used to be called hanker. When I created my account, I logged in a few days ago. So that was called now Spotify for podcasters. They ask you to log in. And then at some point they tell you like, Oh, you can cut the new for pot or formerly known as anchor.

So I still have my anchor.

So, so

still have my anchor account. And when I go there. I can see that I had 30 plays all time, audience size 1 in the last 7 days, yay! And then, you can click on new episode. On new episode, upload audio or video. That’s cool. Now they take video. So you select a file. I will go ahead and select one, just to give us an idea.

Now, give your episode a name. Oh, that’s easy. You come back to your YouTube tab. You take the title, paste the title. You go back to your YouTube tab. You take the description and the timestamp. You will put it in the episode description. With the timestamp, so then it’s the same publish date now for now, explicit content.

It doesn’t episode type season and cover art later. Okay. And now it’s slowly uploading. Once it’s done uploading, you will be able to publish the your episode on Spotify directly. And now you have. A podcast that is consumable on most of the biggest platform, because for example, you use the Riverside to broadcast live to Facebook, Twitch, LinkedIn, YouTube, okay?

So people can consume your content live. Then you extract your content, improve it a bit, improve the sound, improve the lighting, improve everything. And then you re upload it to YouTube, Spotify, and you create a blog post. So if people want to read your content instead of, like consuming the video, they can.

If they find you on your website, they can read the content and they also have the video. So if they change their mind halfway through the blog, they can stop their music and consume your video. And now. And now, and only now would I suggest that you switch to clips and shorts. So there’s a few platform missing here, like Instagram, TikTok.

So the vertical content, it’s super popular. So let’s take the clips first. I say clip to a horizontal clip. They will usually be. More than one minute long, and they will usually be for YouTube, Twitter, and Facebook. Then it’s debatable. So I will give you an example of a clip I did yesterday. So I did all of that first.

So make sure that once you, like the first thing that you do is to Spotify, on YouTube, and on your blog. Because that’s Google can then find the content within that. But let’s say we, we want a clip, so yesterday, for example, I had a clip that it was a restaurant that I went to, and it’s an extract from the 35 minute podcast that I did.

And it lasts six minutes. So it was like, I wanted to create a clip with that. So I created the clip. I went back to Riverside. I’m trying not to break Riverside while I’m doing it. So what I did is I went to my recording and then I adjusted the little, uh, purple bar. To extract a clip from six minutes right about in the middle.

So you just listen and then you readjust your little purple bar here to make sure that you extract clip. Okay, so you go here. Let’s say here to here, you listen to it. You can look at your transcript and then perfect. I, so you change the title here always. So clip, uh, where I go to chin the butt. Okay. And then you export that, export, remove background noise.

4k. And then I clicked export. Okay. After that, it exported for maybe six, seven minutes for a six, seven minute clip. And then I added here. Okay. It’s a six minute clip. I downloaded that. Okay. And then. Okay. Once that was downloaded, I uploaded to YouTube, then you need to create the link between you to your main clip and your clip out of the podcast.

So I did it very simple to show you this morning, but this is. Like my experience in a like weird restaurant, and then it says extract from, and this here is the main podcast. That’s it. So what you want to do is always link to say this is an extract from that. Okay. So if you want to refer to the main thing, go there.

This is the reference. Now that clip can now go. It can go on Facebook, it can go on Twitter, it can go I’d say LinkedIn. Okay. It depends. If you talk about business, podcasts, definitely go on LinkedIn. If you talk about travel, you can choose to do it or not to do it. After that, you will take that clip and you will create a blog post with it.

Because now you have something that’s six minutes. So you talked a lot for six minutes is enough to create a small thousand word blog post. So you can do the same process. You go back to ChatGPT. You ask ChatGPT to create a small blog post from the six minute clip. And in the blog, very importantly, you will do the same thing.

You will say, this is an extract from that. If you want the entire podcast, go there. Then you’re telling Google. So like this year is my main content and all of these things are repurposed of that content. So this is my main hub of content. And you’re telling like, okay, go there. And if the people in the main content, they want something specific, they have a link to the subtopics.

And this is the way that now everybody organizes their content. So a main. But of content in the middle and then sub topics around them. So in the blog post, you will do the same. You will create links between your blog, like your main podcast and your clip. And let’s say you do a short, okay. Because after, let’s say I would suggest, let’s say you have one podcast.

Let’s say it’s 35 minutes, extract two or three clips and let’s say two or three shorts out of them, okay, and publish that slowly over the upcoming days. So if you create a short and you publish it on TikTok, it’s the same process. It’s like you can write it in the caption directly on the video that it’s an extract.

If you want to see the entire clip, go there. Okay. And you always try to redirect the people to your website. That would be best. So you tell them like, Hey, this is an extract of a long, like a 30 minute podcast. If you want to listen to it, go on my website and check it out. And on the website, it’s arguable if you should do that or not, but Hey, I did.

So I’m going to show you is you just redirect everyone to everywhere where they want to see it. Okay. So for example, my main page is a bunch of links to my YouTube, Spotify, Facebook, Twitch, Instagram, LinkedIn, TikTok, and the blog. It’s just like you redirect them where to their platform or their choice, and they can then.

Consume your content wherever they want. That’s the technique that I did. Some people would say, once you have them on your website, try to keep them there as much as possible. But I’m thinking like, yeah, you can, but why not just offer them the choice? If you want them to consume your content in the first place, redirect them to the platform of their choice.

And that’s how from one live. I can publish in all those platforms with a few different tools, mainly Riverside, ChatGPT, and Descript for the transcript. And that’s it, guys. I will take a few questions, if we have questions, and I will open my Docs of questions.

First question. Do I create a website for my podcast?

If you know how to create a website, and if you want to learn, then I would say yes. If you don’t know and you don’t want to learn, then I would say no. Because you can YouTube down the road is good enough. Most people will watch it in video or listen to you. And let’s say you have YouTube and Spotify, then they can really watch you on YouTube or listen to you on Spotify and their car.

That really depends on your technical levels. I, for me, it creating a website I do this in one hour. So it’s not a big investment. And then there are a lot of people still reading blogs instead of consuming their content in the video format. And if you want to reach them, then I would strongly suggest you creating a blog.

But. It really depends on your technical level. I wouldn’t suggest that, let’s say you create a website and then you lose all your time trying to figure that out and you lose your motivation of creating your podcast. Then I would say definitely don’t create a website. Okay, next question. Is all the information you shared free services or are they paid?

Some are free, some are paid. ChatGPT has a free version. I am using the free version, but. I’m also a member, like I pay for a OpenAI membership. Riverside is a paid system. They it’s about 20 per month. Descript is a paid system too, to extract the transcripts, about 15 per month. If you want to have a website, WordPress is free, but you need hosting and that’s about 15, 30 per month.

If you want to start for free, then I would suggest YouTube and Spotify, your phone, that’s. That will be free and you won’t have a website, but honestly, that’s you’re going to still reach it with your phone. You can still extract, you can take the podcast and upload it everywhere. And you can then create small edits to upload, like on all the different platforms.

So with a phone, a tripod and membership into all the social platforms, you can do it for free. How do I promote my my podcast? I don’t know, that part is hard. You, the, the the game that I decided to play is to find questions that people have, that I know the answer to, and then to teach what I know about it.

Then my way of promoting is to hope that people, when they search, they will see me, which really depends on Google. But then Google says create content. Don’t worry about us. We’ll show you if you have like good topic, good video, good blog post, good everything. So I’m relying on that. I’m thinking like, I will just make, do my own work, answer questions that I know the answer to.

And then. Let’s just hope that Google will send me that will send me a views. That’s how I’m doing it. If you want to be more popular, blah, blah, blah. Then I would suggest you try to find people with an audience. And then get them on your podcast or get on their podcast. And that way you can share audiences though.

So that’s a way that, for example, Joe Rogan, which is super popular, but he interviews popular person like popular. People for 20 years. So he slowly gained their audience and vice versa. So that would be a way to do it. Okay. Next question, how to make money with my podcast? So there are five ways to make money with a podcast.

They’re the same way as to make money with a website or with a blog. There are more than five, but there are five main ways to make money with your podcast first. Be with the views. Okay, so if you have views on YouTube and if you have ads on your website, let’s focus on the views on YouTube. YouTube will send you money based on how many views you have once you are monetized, so views.

Second one is affiliate marketing. If you talk about a product or a service in your podcast, for example, Riverside, for example, Descript, for example, ChatGPT, I’m talking about them, you will leave a link to their services in the description. If the platform has an affiliate link, when people click on your link and you apply, you need to apply, they will give you a link, a special link.

And that special link is when people will click on the affiliate link and they subscribe to their service. They will send you a cut. That’s how affiliate works. It can also be a product, so for example, Amazon Affiliates or Amazon Associates I don’t even remember how they call it. They will give you a special link and if people click and then buy a product, you will receive a cut.

Third one will be sponsored Posts, sponsors, sponsorship that you can receive within your podcast and they always sound like Hey, Manscaped. com, blah, blah, blah, or a lot of guys asked you about my skincare product. I’m glad you asked because those are all sponsored of your podcast. They will basically give you money to talk about their product.

Regardless of if they sell or not, that’s the difference between affiliate. The fourth would be a membership site. For example, Patreon is a very popular one. YouTube subscription is another. Where people subscribe on your content. They become like Netflix members of your content. And you can give them access to the content.

First, you can also give them to specialized content just for them. They can maybe send you a message. You can send a personalized message, that type of thing. And OnlyFan is also a membership site. And there’s a fifth one, Merch. So t shirts will be a classic where you will. The people can buy something from you with your logo to have an object of you, if they like your brand or you.

And that would be the five ways to make money with my podcast.

How do I figure it out? Why I want to talk about on my podcast. So what I do is I find a topic that I know. That I can teach and that it’s smart for me to teach because maybe it will help me, will help my staff, will help my girlfriend, and then I hope it will help somebody else. And that’s how I find the stuff that I want to teach.

So talk about in my case is mainly teaching. And then. It’s really just the question that people ask me. I travel a lot. I’m right now in Chiang Mai, Thailand, and I receive questions on Messenger Hey, how’s this? How’s the food? How’s the blah, blah, blah. I receive questions. There are, those are all questions that people want to know.

So I answer my friend and then I make a mental note like, Okay, I’ll make a podcast about this and we’ll talk about it. So I just find things that I want to teach about. I also have a tool, an SEO tool, very expensive, but very powerful called Ahrefs, where I can find the question that the people have online, but I can also find the niche questions that I can have a chance of scoring on that.

And that’s where I figure out how I want to, what I want to talk about on my podcast.

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Is starting a podcast a worthwhile investment? I say yes. If you’re searching about that, you’re probably like you probably have something to say. You probably have a little entrepreneurship calling and it’s not that much of an investment if you just start with your phone, which is, by the way, if you are in a silent environment, the sound will be acceptable.

And there are a few software that can help you make the sound better. And then the investment is very limited. I’m guessing you have a phone and I’m guessing that you can access some free wifi. Then the investment is very low. After that, you make a podcast and at the beginning, it’s very low. Like you get a few views, almost nothing, but I will rely on one of my friends who did like maybe, I don’t know, like a hundred podcasts seven years ago and then quit and left it there.

But. He didn’t have time anymore. And he was telling me a few months ago, like I went back and checked and I have a half a million views. So the views, they slowly come in. And if you don’t quit and you do it for let’s say 10 years, at some point, you’ll have an audience that want to listen to you and it can be a great way to earn a living.

So I would say that it is a worthwhile investment, especially in the case that once you have your phone and your tripod, and let’s say you’re in your YouTube account, then there’s no risk. It’s free for you to press record so you can practice for free. And that in the entrepreneurship world is according to my opinion very good way to.

Start something and there you have it guys. This is my very long episode on how to start a podcast, why you should start a podcast, the tools that I use to broadcast my podcasts everywhere. And I hope you liked it and see you another day.