| Type | Profitability Metric |
| Formula | Net Income ÷ Total Revenue |
| Excellent Target | > 20% |
| Primary Use | Measuring absolute bottom-line profitability |
formulaNet Profit Margin = Net Income / Total Revenue
If a company pulls in $1,000 in sales, pays $400 for materials (COGS), $300 for employees and rent (OpEx), $100 in interest on loans, and $50 in taxes, they have $150 left. The Net Profit Margin is 15%.
The top of the margin cascade.
Net Profit Margin is the first of the three multiplier components in the DuPont ROE equations.