| Type | Profitability Metric |
| Formula | Operating Income ÷ Total Revenue |
| High Quality | > 15% |
| Best Used For | Analyzing pricing power and cost efficiency |
formulaOperating Margin = Operating Income (EBIT) / Total Revenue
Operating Income = Gross Profit - Operating Expenses (SG&A, R&D)
Operating Margin focuses exclusively on the core business engine. It ignores how the company chose to fund itself (taxes and interest) and focuses strictly on whether its core operations are fundamentally profitable.
| Company | Revenue | Operating Income | Margin |
|---|---|---|---|
| Retailer A | $10 Billion | $500 Million | 5.0% |
| Software B | $2 Billion | $800 Million | 40.0% |
Retailer A must grind out ten billion in sales just to make a tiny sliver of profit (5%). Software B has an incredible margin of 40%, meaning 40 cents of every dollar they make falls straight to the bottom line.
Companies with consistently expanding operating margins have distinct "Moats" or pricing power. They can raise prices without losing customers (like Apple), or they successfully reduce their internal costs through extreme scaling (like Amazon Web Services).
EBITDA and Operating Margin are closely related, though EBITDA adds back Depreciation & Amortization.